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Doc's Guide to Business Cards
|| Designing a Good Business Card
|| Design Do's and Don'ts
|| Folded Business Card Style
|| Using Business Cards Effectively
Folded Business Cards
Have you ever seen those flip-out business cards?
Some have magnetic edges, so when the layers are closed the card is sealed.
Folded business cards with multiple pages are the most expensive solution in
business card designs, but arguably the most useful for some businesses. This
type of expanding card can be used to ideally express the kind of services you
provide.
The top layer, or the cover, can be designed like
a standard business card and feature all of the already mentioned fundamentals
of a standard business card or it can simply feature your logo, and your
information will be placed at the bottom layer. Once you have your top cover put
together, you can work on the innards by figuring out what content you want
featured on the pages. Remember, even though you have a lot of room to work
with, as opposed to a regular business card, that doesn't mean you have to use
all of it.
Using Space
Utilizing space is best done by doing so carefully. Avoid cluttered design, and
extremely small font. If you have to resort to using small font to fit your
message that means your message is far too long, and you're far better off
rewriting it and making it more concise. Have your message deliver its purpose
without you having to exhaust every line of space; clean cut and to the point is
your best solution.
Essentially, this business card of yours is like
a compact brochure that's attempting to tell you as much as possible about your
services in a much smaller package. I reiterate this because it is very crucial
to understand the importance of this space, and that it is used properly - after
all, you are spending the most on this business card type than any other.
No Essays
When writing your message, do not try to write an essay convincing your
potential client why you're better than Company XYZ. A clean tactic would be to
simply state the kind of quality work you perform, and if you've won awards or
have been recognized for excellence by an organization, make sure you find space
to insert that. Additionally, be certain that your message has lines dedicated
to the consumer (if applicable), and that it isn't just about you or your
company.
When someone is looking to create a business
relationship, they'll want to feel assured that the company they're going to
deal with is triple-A caliber. Your statement has to be compelling and also
inviting; the person reading your message has to feel welcome and eager to work
with you.
"Call For More Information"
If you feel like there's so much more to say, suggest that the reader of your
business card call for further information. Likewise, do not think that just
because you're giving the option of a call that it exempts you from writing a
proper message; your potential client may not want to spend time calling you up
and end up frustrated that your business card wasn't very informative. In order
to ensure a call, you have to have an enticing statement that piques the mind of
your potential client. That kind of encouragement is a definite must.
Finishing Off
Depending on how you designed your top cover, your bottom layer/bottom cover can
either feature your information, a logo, or additional information that you
couldn't fit on the top cover. Heed advice about proper placement and
arrangement of your information - do not clutter the face of the card with too
much content, and do not use weird visuals, colors, or fonts.
Doc's Guide to Business Cards
|| Designing a Good Business Card
|| Design Do's and Don'ts
|| Folded Business Card Style
|| Using Business Cards Effectively
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